Muhammad Hassan Baig

Technical SEO & AI Automation Specialist
Karachi, PK.

About

Highly accomplished Technical SEO Team Lead with 6+ years of experience driving organic growth and enhancing search visibility for diverse digital platforms. Expertise spans advanced SEO strategies, multilingual site optimization, and leveraging cutting-edge AI automation tools for workflow streamlining and prompt engineering. Proven ability to lead cross-functional teams, implement data-driven processes, and achieve significant improvements in website health and performance.

Work

Gaditek
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Technical SEO Team Lead

Summary

Led technical SEO initiatives for a leading information technology firm, optimizing complex digital properties and spearheading the integration of AI-driven solutions to enhance search performance and operational efficiency.

Highlights

Developed and implemented advanced short code processes, reducing execution time by 25% and minimizing errors by 30% across multiple projects.

Engineered a data-driven webpage pruning strategy that optimized site structure and improved crawl efficiency by 15% for high-traffic websites.

Leveraged AI automation tools and prompt engineering techniques to enhance website visibility in Google News and Discover, achieving a 10% increase in organic traffic.

Managed technical SEO for 10+ multilingual and multi-regional websites, ensuring optimal international search performance through precise hreflang implementation.

Conducted weekly technical SEO audits using Ahrefs, Screaming Frog, and GSC, identifying and resolving over 50 critical website issues quarterly, maintaining peak site health.

Maintained an Ahrefs Health Score consistently above 90% through proactive monitoring and optimization, ensuring robust SEO infrastructure.

KoderLabs
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UAE Region Leader & Senior SEO Executive

Summary

Spearheaded SEO operations for the UAE region, managing client projects, conducting in-depth market research, and collaborating cross-functionally to drive significant improvements in client website rankings and visibility.

Highlights

Led individual SEO projects for UAE-based clients, consistently achieving top rankings and maintaining high search visibility for critical keywords.

Conducted detailed keyword research using Google Keyword Planner and other platforms, identifying key market trends to inform and optimize SEO strategies for 15+ client websites.

Evaluated and monitored client websites, providing actionable SEO advice and support to colleagues, resulting in a 10% improvement in client satisfaction.

Collaborated effectively with development, design, and content teams to plan and implement over 20 major SEO updates, enhancing site performance and user experience.

Managed link acquisition efforts for all SEO projects, securing high-quality backlinks that boosted domain authority and search engine rankings.

Abtach
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SEO Project Manager

Summary

Managed and optimized a portfolio of 8 product-based SEO projects, contributing to enhanced online presence and leading key on-page optimization initiatives.

Highlights

Managed and successfully delivered 8 product-based SEO projects, ensuring adherence to timelines and performance benchmarks.

Coordinated all on-page SEO tasks, including content optimization, internal linking, and technical adjustments, driving improved organic search performance.

Contributed to team-based projects, focusing on strategic guest post submissions and forum posting to enhance off-page SEO and brand reach.

Generated monthly performance reports and established benchmarks, providing data-driven insights to stakeholders for continuous improvement.

Symits
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Team Leader & SEO Analyst

Summary

Led a team of SEO professionals and performed detailed analysis to optimize client websites, focusing on keyword research, link building, and cross-functional collaboration.

Highlights

Oversaw daily activities for a team of 3+ SEO specialists, ensuring high-quality work and adherence to project timelines.

Conducted in-depth keyword research using Google Ads and other platforms to identify market trends and optimize content for enhanced search visibility.

Evaluated and monitored client websites, providing actionable recommendations and support to colleagues that resulted in improved site performance.

Collaborated with SEO managers and internal departments to facilitate link acquisition for various SEO projects, contributing to improved domain authority.

Worked cross-functionally with development, design, and content writing teams to plan and implement effective SEO updates, improving site functionality and ranking.

Brainwave Technologies (Pvt) Ltd.
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SEO Project Lead

Summary

Directed client-based SEO projects and managed global planning processes, establishing key action items to achieve performance benchmarks and enhance digital visibility.

Highlights

Managed and led a team overseeing a diverse client base of SEO projects, ensuring successful project delivery and client satisfaction.

Oversaw global processes for SEO planning, establishing clear action items and performance benchmarks for project teams.

Generated comprehensive monthly performance reports, providing critical data and insights to guide strategic decisions and optimize campaigns.

Heart beat Solution
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C# Developer Intern

Summary

Gained foundational development experience through database maintenance and C# programming tasks during a comprehensive internship.

Highlights

Performed essential database maintenance tasks, ensuring data integrity and system efficiency.

Developed and debugged C# applications, gaining practical experience in software development lifecycle.

Adult Blind Centre (NGO)
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Office Assistant & Data Entry Operator

Summary

Provided administrative support and managed data entry operations for a non-profit organization.

Highlights

Managed extensive data entry operations, ensuring accuracy and efficiency for organizational records.

Provided comprehensive administrative support, contributing to the smooth daily functioning of the center.

Education

Preston University, Karachi

B.S.

Computer Engineering

Aptech, Karachi

Diploma (ACCP Pro)

Information Technology

Skills

Technical SEO

On-Page Optimization, Local Search Optimization, Schema Markup, Hreflang, Site Architecture, Crawl Budget Optimization, Core Web Vitals, Mobile SEO, International SEO.

SEO Tools & Analytics

Ahrefs, Screaming Frog, Google Search Console, Google Analytics, Google Keyword Planner, Google Trends, Google's Mobile-Friendly Test, Rich Results Test, SERPROBOT.

Digital Marketing

Campaign Setup, Content Marketing, Link Acquisition, Off-Page SEO, Social Media Strategies, Keyword Research, Competitor Analysis.

AI & Automation

AI Agents, AI Workflows, AI Automation Tools, Prompt Engineering, Data-Driven Optimization, Machine Learning Applications.

Programming & Web Technologies

PHP Core, HTML5, CSS3, WordPress, SQL Server, C#, Website Administration.

Project Management & Leadership

Team Leadership, Project Management, Cross-functional Collaboration, Performance Benchmarking, Data Analysis, Strategic Planning, Quality Assurance.